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50 Digital Marketing Quotes that Will Make You a Smarter Marketer

If you spend any time on social media these days, there’s a good chance you’re friends with a quote person. You know – one of those people who crams their feeds with occasionally uplifting, but unbearably cheesy quotes from famous figures, like: “Be the change you wish to see in the world” –Mahatma Gandhi, or, “Be yourself; everyone else is already taken.” –Oscar Wilde Full disclosure: in high school, I was a quote person. My locker, notebooks, MySpace Profile and…

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Next Gen Storytelling: A Q&A with Mike Knowlton

As we’re ramping up for our Future of Content panel, Oz and L&T will be running a series of Q&As with our panelists as well as stories considering various facets of the Future of Content. This week, we got to sit down with Mike Knowlton, Founder and President of Murmur, a next generation storytelling studio. He’s also Co-Founder of StoryCode, a global community of interactive and immersive media makers. Knowlton has an extensive background in tech and all things media, but for…

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12 Benefits of Marketing Automation that Will Vastly Improve Your Life

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who are particularly benefitting from the wonders of automation is marketers. New technologies are allowing marketers to get their messages out…

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The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez

When Hollywood wants blockbuster story worlds like Avatar, Pirates of the Caribbean, and Men in Black to generate successful sequels and to stretch across all kinds of media, they call on Jeff Gomez, CEO of Starlight Runner Entertainment. Gomez can pull apart a script or novel or game design and assess exactly what makes it “mythically great” (or not so hot), and then offer a way to fix or build upon its world so that it can be extended as different…

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The 11 Best Corporate Storytelling Examples of All Time

Storytelling is a big buzzword in marketing these days, and there are plenty of corporate storytelling examples to prove how powerful it can be when its done well. In the digital age, winning the marketing game is all about getting an audience to connect with your brand – and the best way to do that is with a story. Humans are naturally drawn to stories because they elicit emotion – and emotion is what sells. Studies show positive emotions toward a…

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How to Find and Nail Your Social Voice

Does your company lack strong social voice? Here’s a common scenario: A company seems to have it all – awesome concept, generous funding, a tight marketing strategy, audience demand and sweet content – and logic would follow that things would be rolling nicely along. But for some reason, you aren’t building your audience as quickly as you’d hoped and your efforts are falling a bit flat. One of the most common problems that companies face is the lack of a…

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10 Insanely Epic Marketing Innovations that Will Inspire Your Content

I’m going to let you in on a little secret: I am a huge content marketing nerd… and sometimes I get REALLY excited when I come across really unique, powerful content marketing innovations. Of course, I love blogs, ebooks, white papers as much as the next guy – but what really gets me inspired is something that feels new or unexpected: a moving video that makes me cry, an interactive piece that blows me away with stunning visuals, or a game…

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15 Powerful Content Analysis Tools that Will Up Your Content Game

When I was in high school, I always dreamed that someone would invent a device that would scan my papers before I turned them in, then let me know what grade I would get in advance. That way, I could either quit working on a project and go to the mall – or spend time improving the work to make sure I ended up with a decent score. Fast forward to today. My high school days are long gone – but that…

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How to Unlock Inbound Lead Generation: a Simple Guide

I don’t know about you, but as a content marketer, I am pretty stoked about the continuous growth of inbound marketing and the lead generation potential it has. For the most part, I find disruptive marketing tactics online (like pop-ups, banners, and pre-roll videos)annoying. Who wants to see a video advertising a car when all you really want to do is read an article about who Becky with the Good Hair is? Luckily, the landscape of digital advertising is shifting.…

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6 Powerful Content Ideas to Boost Your B2B Blogs

If you’re a content marketing person like me, you’re probably well-versed in the importance of B2B blogs – and you’ve probably also seen all those oft-quoted statistics about what your blogging can do for your B2B company. (If not, check out this great roundup of B2B blogging stats compiled by Hubspot…. did you know that companies that use blogs receive 67% more leads than those that don’t?!) Blogging is a great way to drive up awareness about your company, and…

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