blogging

6 Powerful Content Ideas to Boost Your B2B Blogs

If you’re a content marketing person like me, you’re probably well-versed in the importance of B2B blogs – and you’ve probably also seen all those oft-quoted statistics about what your blogging can do for your B2B company. (If not, check out this great roundup of B2B blogging stats compiled by Hubspot…. did you know that companies that use blogs receive 67% more leads than those that don’t?!) Blogging is a great way to drive up awareness about your company, and…

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Bored by high tech? You’ll love the power of pen and paper

We’ve come a long way since the days of writing by candlelight with a quill pen and an inkwell. Writers today have a deluge of writing options at their fingertips, from basic notetaking apps to MS Word to brain-mapping programs like FreeMind or long form writerly gizmos like Scrivener. We can write on our laptops, desktops, smartphones, tablets – even on our watches! And being able to save our work into the cloud makes it super easy to access, write…

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How to Make Your B2B Content More Shareable

Okay so you’ve worked hard to get your publishing cadence up to cruise control speed and you have a steady flow of content in the pipeline. This is great news for you and your team and, these days, a rare position to find yourself in. Hypothetically it should be smooth sailing from here, right? So why aren’t you getting the traction you want on your posts when you put the time and money into creating awesome, souped-up content that your…

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New Tech Promises to Replace Manual Editing for Quality Content

Keeping your writing simple is usually beneficial. Writers and readers alike agree to this fundamental fact, among them Carver, Paley, Beattie, and Ellis. In the content marketing world, Shane Snow even goes as far as to support the argument for clear writing with data in his reading level analysis article that was published in January. In his article, after comparing the respective reading levels of several popular books and articles (both fiction and nonfiction), he comes to a fittingly simple,…

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10 Content Creation Tech Tools That Will Make You a Better Writer

Congratulations! You’ve chosen to work in a field that looks like it may actually keep you employed for at least the next few years. According to Smart Insights, content marketing was rated ahead of big data, marketing automation, and mobile marketing as the top digital tool of the year. While this is great news, it also means stiff competition in an already crowded market. Thankfully, the era of the content farm is over, (Unless Vice is right, which it’s not)…

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The In Crowd: How Internal Crowdsourcing Creates More Unique Content

Let’s start with one thing we all agree on: great content hinges on excellent ideas and a strong plan. As marketers, we’re big on the plan. Whether we directly manage a brand or work on the agency side, we take a number of important and lofty measures to ensure that the content we propose and create is valuable. We call up strategy to do a competitive sweep, and then we analyze (read: judge) everything else out there. Our planners make…

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3 Easy Steps to Go From Spark to Thesis in your Content Writing

As a writer, you probably have a pretty good idea what subject you want to write about, even if you haven’t come up with a specific angle or started writing. Maybe you’re supposed to be writing a post about writing, or maybe you’re supposed to be writing about research or social media. You might even be asked to write about something fun, something that ties in pop culture with your industry. But all of those subjects aren’t ideas. They are…

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Better Content Ideation through Lateral Thinking: Finding Tricky Answers to Easy Questions

Sitting down to write an article can be a daunting task. Where do you start? How do you organize it? Even if you have a great story idea, how do you make it interesting or write about it in a way that hasn’t been done before? According to Kapost, 99% of content marketers see the need for a constant and steady stream of ideas as crucial to content marketing. However, only half of marketers report having enough ideas to fuel…

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Google killed Autocomplete. Who stands to lose?

Today is the day that Google kills off its Autocomplete API. Sites that rely on the API will have to make major changes to their business models, or risk going down.  It’s not only companies who’ll have to pivot, some content marketers themselves, will have to change they way they work, specifically the way they decide what ideas to write about. Ubersuggest, Keyword.io, LongtailPro, and Keyword Canine are major sites used by content marketers, for keyword research as well as…

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Be your own Hero: Take the Hero’s Journey and Triumph with your Content Marketing

Some people deal with challenges by being totally present, by grounding themselves in reality and confronting their problems with brute strength. Me? For better or for worse, I’m more of a fantasist and whether the challenge is personal, academic, physical, or work-related, I often find myself dramatizing a bit, and mulling over my favorite fictional success stories, my literary and cinematic heroes in the process. Somewhere in my subconscious, I make myself the hero of my own story—I face monsters,…

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