content ideation

How to Play your Way into Innovation with Ideation Games

Work and play. Two completely disparate concepts, right? Maybe not. In reality, games can be employed in an office setting to help companies with more effective ideation games – which often results in better ideas and happier employees. What is a Game?  Games are an important aspect of everyday life for many people; games as different as baseball, poker and Final Fantasy, have permeated cultures worldwide. Video games, in particular, have become a staple of Western culture and, part of the global zeitgeist in…

0
Read More

How to Run an Ideation Workshop that Actually Leads to Innovation

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find…

1
Read More

How to Unlock Beginner’s Mind and Boost Creativity

If you’re like me, you probably feel overwhelmed by all the content that already exists. When I sit down to start writing, the sheer wealth of information and amount that has already been written on any given topic can be so daunting it makes it’s hard to even begin a new piece. I know I’m not the only one. As writers, publishers, and marketers, we all want to become experts in our field and be above the fold when it…

0
Read More

The In Crowd: How Internal Crowdsourcing Creates More Unique Content

Let’s start with one thing we all agree on: great content hinges on excellent ideas and a strong plan. As marketers, we’re big on the plan. Whether we directly manage a brand or work on the agency side, we take a number of important and lofty measures to ensure that the content we propose and create is valuable. We call up strategy to do a competitive sweep, and then we analyze (read: judge) everything else out there. Our planners make…

0
Read More

5 Uncommon Ways to Use Twitter Lists for Effective Content Ideation

Staying on top of industry news and knowing what’s important to your customers is a crucial part of B2B marketing and the key to meaningful content production. If you’re like us, you probably find yourself drowning in a deluge of news bits, helpful tips, blog posts to keep up with and more. Twitter is an especially chaotic place to hang out – it’s supposed to help you parse through the shitstorm of content whirling around, but sometimes it seems like…

0
Read More

3 Easy Steps to Go From Spark to Thesis in your Content Writing

As a writer, you probably have a pretty good idea what subject you want to write about, even if you haven’t come up with a specific angle or started writing. Maybe you’re supposed to be writing a post about writing, or maybe you’re supposed to be writing about research or social media. You might even be asked to write about something fun, something that ties in pop culture with your industry. But all of those subjects aren’t ideas. They are…

0
Read More

You are only human. How topic models can help direct the deluge of data

About a decade ago, my father started downsizing. The first place I saw the evidence was his desk. The loose magazines were gone and so were the bookshelves, paper trays, and binders. But I guess the severity of the situation didn’t really hit me until one day I found myself in his closet, where he had compiled perfectly folded rectangular stacks of t-shirts, shorts, and long sleeve shirts, each of approximately the same size and quantity. He’d eliminated all excess.…

0
Read More

Better Content Ideation through Lateral Thinking: Finding Tricky Answers to Easy Questions

Sitting down to write an article can be a daunting task. Where do you start? How do you organize it? Even if you have a great story idea, how do you make it interesting or write about it in a way that hasn’t been done before? According to Kapost, 99% of content marketers see the need for a constant and steady stream of ideas as crucial to content marketing. However, only half of marketers report having enough ideas to fuel…

0
Read More

How to Repurpose Content like a Pro (and Make Your Good Ideas Last Twice as Long)

Producing and distributing marketing content that your customers find engaging and compelling can grow into a time-consuming and costly task, so it’s important to milk your best content for all it’s worth. Repurposing content is a killer way to get more traction out of the stuff that has performed well with your audience. Not to mention, everyone is doing it. Almost 60% of marketers reuse content two to five times in order to generate “snackable” content based on assets and…

0
Read More

You Are SO Worth It: How to Convince your Manager to Invest in Content Creation

One of the biggest challenges that content marketers face is idea generation. Content marketing depends on both quality and quantity and you can’t sacrifice one for the other if you want to maximize your marketing efforts. Generating quality ideas is, of course, at the core of content marketing but you also need a steady stream of said ideas flowing through the pipeline to ensure that material is fresh and that you are consistently providing your customers with the kind of…

0
Read More

Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012