content ideation

You Are SO Worth It: How to Convince your Manager to Invest in Content Creation

One of the biggest challenges that content marketers face is idea generation. Content marketing depends on both quality and quantity and you can’t sacrifice one for the other if you want to maximize your marketing efforts. Generating quality ideas is, of course, at the core of content marketing but you also need a steady stream of said ideas flowing through the pipeline to ensure that material is fresh and that you are consistently providing your customers with the kind of…

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Ripping off the Experts: How to Write Stellar Blog Posts like a Bat out of Hell

About a year ago, Neil Patel posted an article with a big title, “How I write eight blog posts a week while running two companies.” Wow. Yeah, that seems like a lot to do. He’s not the only overachiever though. Not to be outdone, Buffer’s Kevan Lee wrote a story earlier this year that boldly stated, “We publish four posts per week on the Buffer blog, each post at least 1,500 words (and typically over 2,000). I write three of…

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Google’s News Lab: Making Reporters better Marketers and Marketers better Reporters

In a wired world, where everyone’s a content creator, and the commingling of traditional reporting, writing, blogging, and marketing is much discussed, Google is latest to blur the lines. Last month, the company introduced a complete suite of tools for journalists through an initiative they call News Lab. In a blog post introducing the initiative, Google explained that it wants to collaborate with journalists, citizen journalists, and entrepreneurs to help build the “future of media.” To ensure that they’re part…

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29 Simple Questions to Jumpstart Content Ideation

“It’s easy to write. Just sit in front of your typewriter and bleed.” Ernest Hemingway Ever get stuck? Of course you have, you’re a writer. It’s never always easy. Luckily, writers from Leo Tolstoy to Stephanie Meyer have been in the same position and enough suffering over the years has yielded a few techniques likely to get you thinking. Curiosity is key. How do you get to know about other people? You ask them lots of questions. Treat yourself and…

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3 insights to unlock your creativity. Better content ideas now.

Writers are notorious for their punishing inner critics – tragically, those intimate bullies are impotent, having never successfully coerced creativity or muscled a great idea out of any terrified author. Luckily, a writer can nurture her creativity instead by developing skills like pattern identification, that help the brain get used to making connections. The result? Better content ideas. Why? It is “the habit of mind, which leads to a search for relationships between facts that becomes of the highest importance in the…

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Connect the Unexpected: Drive Content Engagement with this one Simple Tip

The rising demand for good ideas A whopping 99% of content marketers agree that a constant, steady stream of ideas is crucial to content marketing, unfortunately, “nearly 1 in every 2 marketers lack enough ideas to fuel their content marketing,” Kapost recently revealed in the first ever research on “content marketing ideation.”  Uh oh. How many ideas do you need?  Turns out the magic number for the  average marketer is 67—as in 67 good ideas per quarter. Luckily, the allure of the…

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3 Reasons Content Ideation Is Essential to Content Marketers

We all want to have great ideas and we all want long term success, right?  For those of us running lean teams or at small agency, a robust content ideation process if crucial. I can’t overstate it, I learned from experience. And now, competition for clients and share of mind is growing fiercer as large, skilled writing teams, armed with journalists, enter the marketplace. Writing and content creation is no longer the bottleneck; effective idea generation is the bottleneck. At…

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