content strategy

Lead Nurturing Best Practices Cover Image

Lead Nurturing Best Practices Every Marketer Needs to Know

Attracting leads is the first part of the equation—the next part is keeping them engaged with your campaign. A surefire way for your company’s name to stay at the top of your leads’ minds is to set up a drip campaign with lead nurturing best practices. Because you’re giving them information over a period of weeks, they’ll see an email from your company appear in their inbox and remember why they searched for you in the first place. These are…

0
Read More

4 Easy Ways to be Awesome at Mobile Content Marketing

Here’s the deal. It seems like we’re facing the end of an era — The Age of the Desktop Computer. Now that we have lightweight tablets to tote around, smart watches to wear on our wrists, and internet-connected phones that fit in a breast pocket, desktop computers are becoming obsolete – which means we’re shifting to a world in which people will only be accessing the web from small, portable devices. According to a report on mobile Internet usage by…

0
Read More

9 Tricks to Make Sure Your Marketing Tanks in 2016

We’re back at the office with our new sweaters, cool gadgets, and fading hangovers and our brains are swirling with predictions about what’s to come in 2016. Everyone on the internet is forecasting winners, announcing what you absolutely MUST do to win, which is why we’re going to take a minute to remind you that what you DON’T DO is just as important. If you want your business to succeed you don’t want to waste money or commit these garish…

0
Read More

The World According to Trump: What “The Donald” Can Teach Us About Content Marketing

It’s hard to use the Internet these days without coming across some kind of news about Donald Trump. Regardless of what his political critics might say, from a marketing perspective the man is absolutely fascinating. He’s a real estate developer, TV personality, entrepreneur and, currently, a leading presidential candidate. He has gigantic gold hotels, apartment buildings and casinos emblazoned with his name – he even has a menswear line and produces his own branded vodka? His TV show “The Apprentice,”…

0
Read More

Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012