content

52 Nifty SEO Quotes that will Expand Your Grasp of Search

If you read our piece last week on digital marketing quotes you might have  noticed one very important element of digital marketing that was left out of the collection – the oft-discussed, ever-enigmatic SEO (and quotes about it).  Leaving SEO quotes out of that first assemblage wasn’t actually an oversight. What really happened when I started to sort through all my marketing quotes was that I noticed that quote after quote was an SEO quote in some capacity; in fact, there…

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The 11 Best Corporate Storytelling Examples of All Time

Storytelling is a big buzzword in marketing these days, and there are plenty of corporate storytelling examples to prove how powerful it can be when its done well. In the digital age, winning the marketing game is all about getting an audience to connect with your brand – and the best way to do that is with a story. Humans are naturally drawn to stories because they elicit emotion – and emotion is what sells. Studies show positive emotions toward a…

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5 Important Reasons to Make More of Your Content Interactive

Obviously, we’re the biggest believers in content marketing. Marketing with content is a permission marketing tactic that works. (According to recent surveys on content marketing impact, more than 65% of B2B content marketers think that their content marketing delivers business value). Content marketing is also a great way to share your unique knowledge with the world and brand yourself as a thought leader. But just like us, a lot of people are believers in the power of content. And thus, the internet…

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How to Spruce Up Your Content Marketing for the Holidays

Even though supermarkets across the country have been blasting Christmas carols since the day after Halloween, we all know the holiday season doesn’t officially start until Thanksgiving has come and gone. While this cheery time of year means family vacations and time off of work for lots of people, it shouldn’t signal a time to take a break from your content marketing efforts. In fact, the holidays are an excellent time to harness the power of content marketing – to…

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How to write emotional content that makes people feel things

When you write something, make a video, an animation, hell even a slide deck, your ultimate goal is to get people to look at your work, learn something, maybe even enjoy what you made. Or maybe not. Maybe you want to just hit publish and forget this ever happened. But for the purposes of this article let’s pretend you care. It can feel so hard to get readers to pay attention to and engage with what you’re saying. You put…

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