idea generation

The In Crowd: How Internal Crowdsourcing Creates More Unique Content

Let’s start with one thing we all agree on: great content hinges on excellent ideas and a strong plan. As marketers, we’re big on the plan. Whether we directly manage a brand or work on the agency side, we take a number of important and lofty measures to ensure that the content we propose and create is valuable. We call up strategy to do a competitive sweep, and then we analyze (read: judge) everything else out there. Our planners make…

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5 Uncommon Ways to Use Twitter Lists for Effective Content Ideation

Staying on top of industry news and knowing what’s important to your customers is a crucial part of B2B marketing and the key to meaningful content production. If you’re like us, you probably find yourself drowning in a deluge of news bits, helpful tips, blog posts to keep up with and more. Twitter is an especially chaotic place to hang out – it’s supposed to help you parse through the shitstorm of content whirling around, but sometimes it seems like…

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You are only human. How topic models can help direct the deluge of data

About a decade ago, my father started downsizing. The first place I saw the evidence was his desk. The loose magazines were gone and so were the bookshelves, paper trays, and binders. But I guess the severity of the situation didn’t really hit me until one day I found myself in his closet, where he had compiled perfectly folded rectangular stacks of t-shirts, shorts, and long sleeve shirts, each of approximately the same size and quantity. He’d eliminated all excess.…

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Better Content Ideation through Lateral Thinking: Finding Tricky Answers to Easy Questions

Sitting down to write an article can be a daunting task. Where do you start? How do you organize it? Even if you have a great story idea, how do you make it interesting or write about it in a way that hasn’t been done before? According to Kapost, 99% of content marketers see the need for a constant and steady stream of ideas as crucial to content marketing. However, only half of marketers report having enough ideas to fuel…

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Be your own Hero: Take the Hero’s Journey and Triumph with your Content Marketing

Some people deal with challenges by being totally present, by grounding themselves in reality and confronting their problems with brute strength. Me? For better or for worse, I’m more of a fantasist and whether the challenge is personal, academic, physical, or work-related, I often find myself dramatizing a bit, and mulling over my favorite fictional success stories, my literary and cinematic heroes in the process. Somewhere in my subconscious, I make myself the hero of my own story—I face monsters,…

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3 insights to unlock your creativity. Better content ideas now.

Writers are notorious for their punishing inner critics – tragically, those intimate bullies are impotent, having never successfully coerced creativity or muscled a great idea out of any terrified author. Luckily, a writer can nurture her creativity instead by developing skills like pattern identification, that help the brain get used to making connections. The result? Better content ideas. Why? It is “the habit of mind, which leads to a search for relationships between facts that becomes of the highest importance in the…

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