ideation

How to Play your Way into Innovation with Ideation Games

Work and play. Two completely disparate concepts, right? Maybe not. In reality, games can be employed in an office setting to help companies with more effective ideation games – which often results in better ideas and happier employees. What is a Game?  Games are an important aspect of everyday life for many people; games as different as baseball, poker and Final Fantasy, have permeated cultures worldwide. Video games, in particular, have become a staple of Western culture and, part of the global zeitgeist in…

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How to Run an Ideation Workshop that Actually Leads to Innovation

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find…

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2016 Roundup: Coolest Content Marketing and Tech Tools

The new year is upon us and it’s time to gear up for our 2016 content marketing strategies! Yeah right, you’ve all been working on these for months and are still scrambling to make sure your editorial calendar is on fleek, all your writers and strategists are on the same page and that you aren’t missing out on any of the amazing tools you could be taking advantage of to make sure that this year is your most successful year…

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