innovation

How to Run an Ideation Workshop that Actually Leads to Innovation

Innovation isn’t simple. Coming up with new ideas when you’ve already been doing something for a long time can feel daunting, especially if everyone on your team is well-entrenched in the processes you’ve set up and the brand/voice/tone/identity you’ve spent years establishing. That’s why the ideation workshop exists – it is a powerful tool to help you get out of the stale modes of thought that can start to dull even the sharpest minds over time. It’d be hard to find…

1
Read More

3 Surprising Ways Machine Learning is Being Used In Advertising

If you’re a bit of a tech geek like me, you’ve probably caught wind of the newest technology trend that has the scientific community buzzing. Machine learning: the future of the next millennia of human advancement, presumably, or at least our newest tool breaching the gap between what machines can do and what needs to be done by human beings exclusively. But what exactly is machine learning and what can it do?   What is Machine Learning? “Machine learning is a…

0
Read More

In Memory of Oliver Sacks: A Thinking Animal in a Beautiful World

“Above all, I have been a sentient being, a thinking animal, on this beautiful planet, and that in itself has been an enormous privilege and adventure.” Neurologist and acclaimed author Oliver Sacks died this Sunday at the age of 82. He was truly a pioneer in his field, and his work and stories have left a lasting legacy in the worlds he touched. Sacks was known for using his patients’ disorders as the basis for beautiful and humbling meditations on…

0
Read More

Quality content is correct: future tech helps verify the truth

“An earlier version of this column was published in error. That version included what purported to be an interview that Kanye West gave to a Chicago radio station in which he compared his own derrière to that of his wife, Kim Kardashian. Mr. West’s quotes were taken, without attribution, from the satirical website The Daily Currant. There is no radio station WGYN in Chicago; the interview was fictitious, and should not have been included in the column.” This is an…

0
Read More

Better Content Ideation through Lateral Thinking: Finding Tricky Answers to Easy Questions

Sitting down to write an article can be a daunting task. Where do you start? How do you organize it? Even if you have a great story idea, how do you make it interesting or write about it in a way that hasn’t been done before? According to Kapost, 99% of content marketers see the need for a constant and steady stream of ideas as crucial to content marketing. However, only half of marketers report having enough ideas to fuel…

0
Read More

3 Ways that Advances in Computer Vision will Change Content Marketing Forever

While achievements in the field of computer vision are often so industry specific that progress is hard to see, the developments in the last few weeks have been unequivocally significant: Facebook launched “Moments,” which recognizes which of your friends are in the photos you take; Google released a new photo app with automatic tagging abilities that allow a user to search for words like “sunset,” “dog,” or the color “blue,” without ever manually tagging a picture; GumGum, a company that uses computer…

0
Read More

Oz Content Technologies, Inc.
73 Spring St, Suite 507
New York, NY 10012