quality content

52 Nifty SEO Quotes that will Expand Your Grasp of Search

If you read our piece last week on digital marketing quotes you might have  noticed one very important element of digital marketing that was left out of the collection – the oft-discussed, ever-enigmatic SEO (and quotes about it).  Leaving SEO quotes out of that first assemblage wasn’t actually an oversight. What really happened when I started to sort through all my marketing quotes was that I noticed that quote after quote was an SEO quote in some capacity; in fact, there…

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Tips to Make Sales and Marketing More than Just “Frenemies”

Marketing and Sales have historically been at odds with each other, which is totally counterintuitive to the mutual goals of the two teams. Marketers think salespeople are lazy and sales teams are constantly frustrated with marketers for not drumming up enough leads. While this rivalry generates a little healthy competition between the two teams, it’s actually kind of annoying. The bottom line is that aligning your marketing team with sales will make your job easier and your work more productive.…

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New Tech Promises to Replace Manual Editing for Quality Content

Keeping your writing simple is usually beneficial. Writers and readers alike agree to this fundamental fact, among them Carver, Paley, Beattie, and Ellis. In the content marketing world, Shane Snow even goes as far as to support the argument for clear writing with data in his reading level analysis article that was published in January. In his article, after comparing the respective reading levels of several popular books and articles (both fiction and nonfiction), he comes to a fittingly simple,…

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10 Content Creation Tech Tools That Will Make You a Better Writer

Congratulations! You’ve chosen to work in a field that looks like it may actually keep you employed for at least the next few years. According to Smart Insights, content marketing was rated ahead of big data, marketing automation, and mobile marketing as the top digital tool of the year. While this is great news, it also means stiff competition in an already crowded market. Thankfully, the era of the content farm is over, (Unless Vice is right, which it’s not)…

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Quality content is correct: future tech helps verify the truth

“An earlier version of this column was published in error. That version included what purported to be an interview that Kanye West gave to a Chicago radio station in which he compared his own derrière to that of his wife, Kim Kardashian. Mr. West’s quotes were taken, without attribution, from the satirical website The Daily Currant. There is no radio station WGYN in Chicago; the interview was fictitious, and should not have been included in the column.” This is an…

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