ROI

Lead Nurturing Best Practices Cover Image

Lead Nurturing Best Practices Every Marketer Needs to Know

Attracting leads is the first part of the equation—the next part is keeping them engaged with your campaign. A surefire way for your company’s name to stay at the top of your leads’ minds is to set up a drip campaign with lead nurturing best practices. Because you’re giving them information over a period of weeks, they’ll see an email from your company appear in their inbox and remember why they searched for you in the first place. These are…

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When Clicks Won’t Cut It: Use Internal and External Metrics to Determine the Real Value of your Content

 It’s hard to tie content to revenue, and so plenty of companies do it poorly with metrics that don’t actually tell the full story. Numbers concerning clicks, page views and shares don’t tend to fly when you’re trying to convince the higher ups that you deserve more content spending. So how do you start to go about painting a better picture of ROI on your content production and tying it back to your sales funnel? Three things that stop you…

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